JNBY ‘Just Naturally Be Yourself’ is more than just a fashion label; it’s a global lifestyle brand that embodies the philosophy of being true to oneself. Founded in 1994, our name derives from the idea that everyone should embrace their natural selves. Our designs are carefully crafted to inspire individuals to express their unique identities through fashion. Today, JNBY is available in 1,956 stores in over 80 countries.